Blog

Notes from the build.

On AI, customer support, and doing contact centres properly for startups and SMEs.

Your customers are telling you everything. Almost nobody is listening.

28 August 2026 · 6 min read

Your customers are telling you everything. Almost nobody is listening.

Only 1 in 26 unhappy customers complains. Surveys hear a fraction. Every call recording holds the rest — here's what AI can extract from yours.

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What a phone call really costs your business

15 August 2026 · 6 min read

What a phone call really costs your business

Most founders quote an agent's salary and stop. The true built-up cost per call for Australian teams runs far higher — and per-resolution pricing changes it.

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